Sony Cyber-shot DSC-HX90B Digital Camera
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Sony Cyber-shot DSC-HX90B Digital Camera

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  • The Sony Cyber-shot DSC-HX90B is the world's smallest and lightest superzoom camera (as of 14/04/2015). It features a newly developed ZEISS Vario-Sonnar T* 30x zoom Lens with 5-axis optical image stabilization to keep your images blur free. The 18.2 megapixel BSI CMOS sensor along with Sony's BIONZ X processor produces amazing image and video quality. The HX90 also has built-in Wi-Fi with NFC support for effortless viewing and sharing. Also featured is a pop-up OLED electronic viewfinder and a 3-inch LCD that tilts upward 180 degrees which is perfect for selfies. The HX90V can record high-resolution movies in XAVC S or AVCHD format, and you can simultaneously record the action as a compressed, Web-friendly MP4 file for easy sharing. 30x zoom lens with ZEISS® quality This 24-720mm (35mm equiv.) lens renders portrait, close-up, and landscape images in natural glory from every perspective, with vivid sharpness and contrast intact. ZEISS T* multi-layer anti-reflective coating effectively eliminates surface ghosting and flare.Exmor R™ CMOS sensor for extra sensitivityThe more light is allowed to strike a sensor, the more brilliant a resulting image will look. So the Exmor R CMOS sensor with 18.2 effective megapixels employs back-illuminated design to let four times more light in than a more conventional sensor, is twice as sensitive to light, and even features Sony Column A/D Conversion technology to reduce image noise.BIONZ X™ for more detail and less noiseTo transform data from the Exmor R CMOS sensor into high-resolution images, the BIONZ X image processor integrates detail reproduction, diffraction-reducing and area-specific noise reduction technologies. This combination makes it possible to reproduce realistic images of truer colours and textures with exceptional precision in real time.OLED Tru-Finder improves the viewThe compact, high-contrast OLED Tru-Finder displays real-time preview and various shooting information, so that what you see onscreen is exactly what you'll get in your shot; and is retractable for portability, safety and practicality.180-degree tiltable LCD monitor for easy framingThe high-resolution LCD on the camera back can be tilted up to 180 degrees. So when you're in front of the camera, you can easily view the LCD to check the framing before you shoot a selfie, for example. This flexibility also lets you comfortably maintain stress-free posture while monitoring a scene that you want to shoot from a low angle.Fast Wi-Fi/NFC™ connection simplifies sharingYou can use built-in NFC (Near Field Communication) to make a quick connection via Wi-Fi with Android mobile devices. Then, you can share favourite photos and movies within moments by sending them directly from the camera to the smartphones and tablets 2 of friends and family members. Downloading PlayMemories Mobile onto your mobile device enables you to control the camera remotely.More flexible movie formatsThe new XAVC S 3 format captures movies detailing

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