The prestigious Best Product at eCommerce Expo was won by Yipiii , a new way for shops to activate users and increase sales by integrating gaming into the shopping process.
Ocado is giving consumers who have interacted with the brand but are not regular shoppers the chance to win their shopping using a Wheel of Fortune-style online game.
The ever-evolving e-commerce market provides ample opportunity for software experts and retailers alike to capitalise on the British obsession with online shopping, though few truly innovative concepts have launched on the market in recent years, as retailers race to keep up with one another in a crowded market.
Read more: Making a game of e-commerce?
Yipiii is a new website that promises to inject some fun into shopping by inviting you to spin an online wheel to try and win something before you buy it, with no risk of ever losing your stake money.
Read more: Cashback and freebies at the spin of a wheel
If you want to buy something why not play to win it for free first, especially if you can’t lose your stake? That, in a nutshell, is the theory behind Yipiii, a new website, which offers an ingenious new twist on cashback and reward shopping. Initially the idea sounds too good to be true.
It’s risk-free so if you don’t win, you get all your money back in the form of a discount against your next purchase. The site offers more than 500,000 products from stores such as Amazon, PC World, Asda, Boots, M&S and Selfridges.
A new loyalty shopping website has launched today but instead of paying points to set against goods, Yipiii offers users the chance to win items they are interested in purchasing for free.
Read more: World's first winmarket launched in UK